Author Archives: Shane McIntyre

SEO Strategies to Increase Ecommerce Sales

Since a significant portion of online shopping begins with search engine queries, implementing a well-rounded SEO strategy is non-negotiable for gaining visibility, attracting high-quality traffic, and boosting conversions. The objective is to provide an all-encompassing SEO blueprint that addresses keyword research, on-page and technical SEO, off-page activities, local search optimization, content marketing, performance measurement, and […]

10 Donts for Google Adwords

Google AdWords, now known as Google Ads, has become an indispensable tool in the arsenal of digital marketers aiming to drive targeted traffic, generate leads, and achieve high ROI. As a platform enabling businesses to place ads in Google search results, among other Google properties and partner websites, Google Ads can be exceptionally rewarding when […]

Should Businesses Outsource Content Marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising, which directly promotes products or services, content marketing seeks to provide useful information or entertainment to the consumer, thereby building trust and engagement over time. The Core Dilemma: […]

10 Common SEO Problems (and How to Fix Them)

Search Engine Optimization (SEO) is the backbone of online visibility for businesses and websites. While SEO is often seen as a straightforward way to improve search rankings, many encounter roadblocks that hinder optimal performance. This article is your go-to guide for understanding and resolving ten common SEO problems affecting your online presence. Whether new to […]

Conversion Rate Optimization Stats to Fuel Your Blog Strategy

Conversion Rate Optimization, commonly called CRO, is a systematic process aimed at increasing the percentage of website visitors who take a specific action. This action could include purchasing, filling out a form, or subscribing to a newsletter. Essentially, it’s not just about driving traffic to your website; it’s about enhancing the user experience and guiding […]

Content Engagement Strategies to Help Your Business Grow

Ask any marketing expert, and they’ll confirm that high-quality content reigns supreme. Why is this important? Because the effectiveness of your conversion rates is directly tied to the caliber of your content. You might be able to funnel the entire web’s traffic to your website, but if what they find there is subpar, then it’s […]

Local SEO of Tips – Scale your SMB

Implementing the right SEO techniques can enable you to connect with your target audience through localized search results on platforms like Google, Yelp, Bing, and others. While general SEO methods have broad effectiveness, localized SEO approaches are crucial when your business focuses on a specific geographic area. I’ll delve into some of these specialized tips […]

Google Ad Placement Cheat Sheet

google ad placement

Google Ad Placement plays a role in modern digital marketing strategies as a cornerstone for many businesses aiming to reach their audience online. Its significance is underlined by its reach and potential for companies in diverse sectors. Beyond its widespread use, the essence of Google Ad Placement lies in its ability to offer targeted ad […]

Common Myths About SEO Ranking

seo ranking myths

Search Engine Optimization refers to a website’s position in search engine results, determining its visibility to users. The higher the rank, the more likely a website will garner traffic and achieve its objectives. Yet, many misunderstandings abound in the realm of SEO. These misconceptions can lead to misguided strategies, harming a website’s potential reach. This […]