Offline conversions and attribution is an important part of a larger growth marketing and digital marketing strategy. Correctly setting up offline conversions will give you a better understanding of how your online marketing is performing and how you can maximize your ROI.
Author Archives: Shane McIntyre
04
Jan
Jan
What is Growth Marketing? Growth marketing is a data-driven approach to marketing that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses […]
11
Dec
Dec
Are you tired of spending hours managing your AdWords campaigns? With these 10 essential shortcuts, you can save time and improve your AdWords performance. From the dashboard to the “Settings” tab, these keyboard shortcuts will help you navigate your AdWords account and manage your campaigns more efficiently. Keep reading to learn more. Here are 10 […]
11
Dec
Dec
If you’re running a business, you know the importance of getting your name out there and attracting customers. One of the best ways to do that is through Google Ads. These ads, which appear at the top of Google’s search results, can effectively reach potential customers and drive them to your website. But if you […]
21
Sep
Sep
Most startups are messy businesses. Sure you have the companies that are well funded with private equity and VC capital. But for most companies, it looks like personal funds, business credit cards, personal credit cards, and anything else you find to fund the business.
18
Sep
Sep
Do you know who your ideal client is? Whether you are a B2B or a B2C company you need to know who your customer is.
17
Sep
Sep
We are in a shiny marble-15-seconds-of-attention culture. I get it! But you must focus. What is the 1 thing that you can accomplish today that will make a meaningful impact on putting money in your jeans in the future? Maybe instead of making 10 calls, you make 20! How about calling those follow-ups you have […]
12
Sep
Sep
Everyone says work smarter not harder! I say work smarter and harder! Some of the most successful people I know are not college educated. They don’t have fancy degrees. What they do have is the ability to outwork the next person. I am not saying working more hours. There are tons of people that think […]
08
Sep
Sep
Everyone blames either the market or the leads. Keeping it real! But rarely is it the leads. And down markets sometimes present the best opportunities. Too many people confuse leads, prospects, and sales. A lead is just that, a lead. I don’t care if you do bank rate, free rate, lending tree, Zillow, realtors, divorce […]
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