Digital Marketing In today’s digital world, it is crucial for businesses to have a strong online presence. An effective digital marketing strategy can make or break a business, and it is essential to keep track of the performance of that strategy. By analyzing digital marketing performance, businesses can identify areas for improvement and make data-driven […]
Author Archives: Shane McIntyre
16
May
May
The Power of Growth Marketing Strategy In today’s competitive business environment, it’s essential for startups to find ways to grow quickly and efficiently. This is where growth marketing comes in – a powerful approach to marketing that focuses on driving rapid growth through experimentation and data-driven decision making. Growth marketing is all about finding innovative […]
13
May
May
The Future of Growth Marketing: Predictions and Insights for 2024 The Importance of Growth Marketing in Today’s Business Landscape Growth marketing is not a new concept. For years, businesses have been trying to find ways to increase their customer base, revenue, and market share. However, with the rise of digital technologies and changing consumer behavior, […]
12
May
May
Introduction In today’s fast-paced business landscape, every company strives to achieve growth and success. However, simply launching a product or service is not enough to guarantee success. To achieve long-term growth goals, businesses must adopt a systematic approach that focuses on continuous experimentation and optimization. This is where growth marketing comes into play. Growth marketing […]
Paid Advertising
Mastering the Art of Retargeting: Boosting Conversions with Strategic Paid Marketing
07
Apr
Apr
Introduction to Retargeting Definition of retargeting Mastering the Art of Retargeting: Retargeting is a digital marketing strategy targeting users who visited your website but left without taking the desired action. By displaying tailored ads to this audience, businesses aim to convert these visitors into customers. This approach leverages users’ familiarity with the brand, increasing the […]
Paid Advertising
Facebook Ads vs. Google Ads: Choosing the Right Platform for Your Paid Marketing Campaigns
05
Apr
Apr
Facebook Ads vs. Google Ads: Choosing the right platform for your paid marketing campaigns is vital for achieving success. Two top contenders, Facebook Ads, and Google Ads offer unique benefits to help businesses reach their target audience and generate leads or sales. In today’s competitive digital landscape, understanding the strengths and weaknesses of each platform […]
Blog, Demand Generation, Growth Marketing
Lead Generation vs Growth Marketing: What’s the Difference? (2023)
03
Apr
Apr
Growth marketing and lead generation are two different marketing strategies. Growth marketing is a strategy used to increase the number of users or customers of a product or service, while lead generation is the process of generating leads for a business.
02
Apr
Apr
We are in a shiny marble-15-seconds-of-attention culture. I get it! it’s hard! But you must focus. Focus and Stop Being Distracted: But don’t worry, I’ve got some tips to help you stay on track and achieve your goals. What is the 1 thing you can accomplish today that will make a meaningful impact on putting […]
01
Apr
Apr
Work Smarter and Harder Everyone says to work smarter, not harder! I say work smarter and harder! Some of the most successful people I know are not college educated. They don’t have fancy degrees. What they do have is the ability to outwork the next person. I am not saying working more hours. There are […]
31
Mar
Mar
Leads are Seeds: Everyone blames either the market or the leads. Keeping it real! But rarely is it the leads. And down markets sometimes present the best opportunities. Too many people confuse leads, prospects, and sales. A lead is just that, a lead. I don’t care if you do bank rate, free rate, lending tree, […]