Author Archives: Shane McIntyre

Complete Guide to Offline Conversion Tracking (2023)

Complete Guide to Offline Conversion Tracking

Offline conversions and attribution is an important part of a larger growth marketing and digital marketing strategy. Correctly setting up offline conversions will give you a better understanding of how your online marketing is performing and how you can maximize your ROI.

What is Growth Marketing?

What is Growth Marketing?

What is Growth Marketing? Growth marketing is a data-driven approach to marketing that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses […]

10 Essential Google AdWords Shortcuts for Faster Campaign Management

10 Essential Google AdWords Shortcuts for Faster Campaign Management

Are you tired of spending hours managing your AdWords campaigns? With these 10 essential shortcuts, you can save time and improve your AdWords performance. From the dashboard to the “Settings” tab, these keyboard shortcuts will help you navigate your AdWords account and manage your campaigns more efficiently. Keep reading to learn more. Here are 10 […]

Optimizing Google Ads

Optimizing Google Ads

If you’re running a business, you know the importance of getting your name out there and attracting customers. One of the best ways to do that is through Google Ads. These ads, which appear at the top of Google’s search results, can effectively reach potential customers and drive them to your website. But if you […]

Focus and Stop Being Distracted

Focus and Stop Getting Distracted

We are in a shiny marble-15-seconds-of-attention culture. I get it! But you must focus. What is the 1 thing that you can accomplish today that will make a meaningful impact on putting money in your jeans in the future? Maybe instead of making 10 calls, you make 20! How about calling those follow-ups you have […]

Work Smarter and Harder

Monday Motivation

Everyone says work smarter not harder! I say work smarter and harder! Some of the most successful people I know are not college educated. They don’t have fancy degrees. What they do have is the ability to outwork the next person. I am not saying working more hours. There are tons of people that think […]

Leads are Seeds

Leads are seeds

Everyone blames either the market or the leads. Keeping it real! But rarely is it the leads. And down markets sometimes present the best opportunities. Too many people confuse leads, prospects, and sales. A lead is just that, a lead. I don’t care if you do bank rate, free rate, lending tree, Zillow, realtors, divorce […]