Back to Basics – Start With Your Ideal Customer

Basic Ideal Client

Shane McIntyre
Founder and Director of Growth Marketing

Do you know who your ideal customer is? Whether you are a B2B or a B2C company you need to know WHO your customer is.

  • What do they do for work?
  • Where do they live?
  • What do they read?
  • What social media platforms are they on?
  • What hobbies do they like?
  • What TV shows do they watch?
  • Who are they?

Write down WHO they are.

I want you to write down 10-20 names of your perfect customers.

Actual names!

If you are B2B then write down the key decision makers in those companies. I don’t mean CTO, Director of Procurement, or any other title.

You need to write down the names! Without knowing their name, you can’t build a relationship and know who someone is.

Here is where the magic happens.

Don’t skip this step.

I want you to follow them everywhere.

  • Find them on Facebook
  • Find them on Linked In
  • Find them on IG
  • Find them on YouTube
  • Find them on TikTok

This is equally as important if you are in the early GTM stage or working at growing at scale.

I would argue at scale this is even more important as often there are multiple layers between the product and the customer.

Sometimes in marketing, demand generation, and lead generation, we lose sight of who the ideal customer is and get more focused on the latest shiny marble.

All the new tools and tech don’t change the fundamentals.

Start with the WHO and then work backward!

 

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