Understanding your ideal customer is a fundamental aspect of building a successful business. Defining B2C or B2B customer profiles can align your marketing efforts, products, and services to cater to their needs and preferences. Let’s explore the following steps: ask who the customers are, write who they are, and follow them on social media.
For businesses wanting to refine their target audience, this resource will provide practical steps to help you connect with your ideal customers and drive meaningful growth for your business.
Who is your Ideal Customer?
Questions to Ask to Determine Your Customer
Do you know who your ideal customer is? Whether a B2B or a B2C company, you must know WHO your customer is.
- What do they do for work?
- Where do they live?
- What do they read?
- What social media platforms are they on?
- What hobbies do they like?
- What TV shows do they watch?
- Who are they?
Write Down who they are
I want you to write down 10-20 names of your perfect customers. Actual names!
If you are B2B, write down the key decision-makers in those companies. I don’t mean CTO, Director of Procurement, or any other title. You need to write down the names! Without knowing their name, you can’t build a relationship and know who someone is.
Here is where the magic happens.
Follow them on Social Media (Don’t skip this step)
I want you to follow them everywhere.
- Find them on Facebook
- Find them on Linked In
- Find them on IG
- Find them on YouTube
- Find them on TikTok
This is equally as important if you are in the early GTM stage or working at growing at scale.
Ideal B2C or B2B Customer Profiles
I would argue at scale, this is even more important as often there are multiple layers between the product and the customers. Sometimes in marketing, demand generation, and lead generation, we lose sight of the ideal customer and focus more on the latest shiny marble. All the new tools and tech don’t change the fundamentals.
Start with the WHO and then work backward!
Read More here Optimizing Google Ads
