Category Archives: Blog

What Is a Fractional CMO, and Do You Need One?

A fractional CMO is one of those things you don’t think about that much. Most people just believe that they either can’t afford to hire one or they have to do without. However, there is a middle ground that can help you advance your company without having to jump completely into the pool. What is […]

Top 10 PPC Optimization Tools for Google Ads 2023

Explore various options to find the best PPC optimization tools that suit your needs. This blog post highlights top tools, their features, and pricing for Google-centric tools. . What is Pay-per-click (if you are here looking for PPC tools, you should already know this, so feel free to jump ahead) PPC is a form of […]

Complete Guide to Offline Conversion Tracking (2023)

Complete Guide to Offline Conversion Tracking

Offline conversions and attribution is an important part of a larger growth marketing and digital marketing strategy. Correctly setting up offline conversions will give you a better understanding of how your online marketing is performing and how you can maximize your ROI.

What is Growth Marketing?

What is Growth Marketing?

What is Growth Marketing? Growth marketing is a data-driven approach to marketing that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses […]

10 Essential Google AdWords Shortcuts for Faster Campaign Management

10 Essential Google AdWords Shortcuts for Faster Campaign Management

Are you tired of spending hours managing your AdWords campaigns? With these 10 essential shortcuts, you can save time and improve your AdWords performance. From the dashboard to the “Settings” tab, these keyboard shortcuts will help you navigate your AdWords account and manage your campaigns more efficiently. Keep reading to learn more. Here are 10 […]

Optimizing Google Ads

Optimizing Google Ads

If you’re running a business, you know the importance of getting your name out there and attracting customers. One of the best ways to do that is through Google Ads. These ads, which appear at the top of Google’s search results, can effectively reach potential customers and drive them to your website. But if you […]