Category Archives: Growth Marketing

What Is a Fractional CMO, and Do You Need One?

Fractional CMO is one of those things that most businesses wouldn’t even think about, in fact they might not even know what one is. A business might believe it cannot afford a chief marketing officer. It is hard for a small business to afford a dedicated marketing person. This is where a fractional CMO steps […]

What is Growth Marketing?

What is Growth Marketing?

What is Growth Marketing? Growth marketing is a data-driven approach to marketing that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses […]