A fractional CMO is one of those things that most businesses wouldn’t even think about. They might not even know what one is. A company might believe it cannot afford a chief marketing officer. It is hard for a small business to afford a dedicated marketing person. Moreover, this is where a fractional CMO steps […]
Most startups are messy businesses. Sure you have the companies that are well funded with private equity and VC capital. But for most companies, it looks like personal funds, business credit cards, personal credit cards, and anything else you find to fund the business.