What is it?
In a nutshell: ChatGPT is a very smart computer program created by OpenAI that can understand and write like a person. Think of it as an Autistic Savant, or a genius/idiot combined. It can create amazing results, but, you still need to watch over it, it can’t do all your work for you…yet.
ChatGPT (short for “Chat Generative Pre-training Transformer”) uses deep learning techniques to generate human-like text based on a given prompt or input. It has been trained on millions and millions of paragraphs of text, interactions, etc. it has watched how people communicate, and has learned to mimic it in the same way.
Is it good at what it does?
If you have been on the Internet, I am sure that you have seen hundreds of articles that have been written about various subjects. Up until this point you could tell if it was computer written, because it barely made sense, or if it was written by a non-English writer, as the language was just a little bit “off”. This has all changed with chat GPT. It still isn’t perfect, but you might have a hard time telling if it was written by a human or the AI. In fact, it’s causing quite an uproar in universities as students are having it write their papers for them, and people really don’t know the difference.
Doesn’t it just copy things that it’s read?
It actually isn’t just taking pieces from different places and putting them together. There are programs that do that for writing articles, where you can search a subject and it will pull back sentences based on that subject that you can then cobble them together into an article. Chat GPT is different. It is actually writing the articles itself based upon what it has read before. So it will generally pass any plagiarism test with flying colors. (I say generally as there are just only so many ways you can write some things even as a human)
What can you do with it?
If you just assume it’s like a human, you can have it do almost anything. It’s up to the limit of your imagination. The hardest part about it is learning how to speak to it. We have all been trained for years on how to talk to a computer (even unconsciously). Phrasing things in a certain way to get the results we want with Google search. Or what the general limitations are for what we’re searching for. ChatGPT changes all that. We will show you some usable prompts down below to get you started.
What is a prompt
When you speak to chat GPT, you’re speaking with prompts. This is just basically saying the same as using a search string. The difference being that you’re talking to it like you would a human and it can respond with a much wider variation of replies. Again, pretend that you’re talking to a human assistant and it will make it a lot easier.
How can I use chat GPT for marketing, show me the money!
In digital marketing, ChatGPT can be used for tasks such as creating compelling copy, generating keywords for SEO, and identifying influencers for collaborations, and a ton of others. Many things that used to take days to complete, can be done in a much more accelerated way. While it might have taken you half a day to write sales copy or product descriptions, it can get you started and get you 80% or 90% of the way there almost instantly.
ChatGPT can save you both time and money by reducing the need for external services. While it may not be able to perform every task, it can still be a valuable tool for saving money and increasing profits.
It can help you make more money by giving you more options for your advertisements and sales messages. You can ask it for a social media ad that’s creative, or to write two emails that you can A/B test on. It can do research for you on marketing items that you haven’t thought of or have left on the table.
It’s a great tool to both save you time and money and to profit from. All you have to do is use it like you would any other tool.
Using ChatGPT for content creation
In its simplest format, you can just ask it to write something for you. Yes, it can be just as simple as that. You can of course give it very detailed parameters, but it does very well with simple prompts as well. Please do note however, that all of the information that it has been trained with is about two years old, so it is not going to know anything too new. The next version in a few months will probably be more updated, but this version is still incredibly powerful.
For example, when we input “Write a short article about the benefits to offices by having indoor plants” the result was this.
So it becomes a very quick and easy way to start building up some basic content. We would suggest however, that you just use this as a starting point, and expand and rewrite it yourself as you go. You can add more details and make the flow better to fit your own style.
Having said that, you can also find a style that suits you and have GPT chat write in that style. You could actually say something like, rewrite this like a pirate” and it will do it. It may seem silly, but sometimes you need to do things like that to fully appreciate the depth of what it can do.
For instance, if we take the first returned sentence and tell it to “Rewrite this as a pirate:” you can see the results below. Pretty amazing.
Using REWRITE is a powerful tool as well. You might have some ad copy that you don’t really like yet, and have it clean it up. Just pretend your secretary is on the other end of the prompt.
ChatGPT and sales copy
ChatGPT can get you a good head start on creating sales copy. It really doesn’t do a bad job.and you can adjust it to be more subdued, or exciting, or even change the tone of voice. You can make it third person plural or first-person singular. Never assume that it will not understand what you’re asking, the easiest way is just to ask.
Taking our fictitious office plant company, we asked it to “write a sales pitch for the office plant company”
Once you have the base working there, it makes it much easier to be able to add your own spin for the company and make it fit your brand. Sometimes, when you have to write sales copy, it’s hard just to get that first sentence out and get rolling. With ChatGPT, it makes it pretty quick and easy to get things started. We have found that it has destroyed most of our writers’ block for things like this.
ChatGPT also REMEMBERS what he has said before. So you can ask it to EXPAND and CONTINUE as well. We didn’t ask it anything about plants here, and it understood what we were talking about. Just like a person would.
ChatGPT and keyword research
As a good starting point, it can also come up with keywords for you. Of course there are tons of keyword tools out there that are better than this, as they will give you competitor analysis and possible ROI. But if you’re not sure where to start, just ask ChatGPT.
ChatGPT and email marketing
It can create email titles, or whole emails, that you can then A/B test, or give you a head start in writing your own. Though the email titles it creates are fairly generic, they are not bad. It all depends on your style and you can tweak it whichever way you want. You can regenerate it as many times as you like until you find something that works. You can take one that you like and ask it to give you variations. We just put in “Write a compelling subject line for an email marketing campaign promoting our new product”
In this case below we decided that we’d like a bit more metaphor, and you can see it did step up to the task.
You can ask it to make them more unique, change the tone of voice, pretty much anything that you can imagine. It’s all up to you to experiment. We do have to say that once you start doing it, it does become quite addicting. You will continually find better ways to improve the prompts, and find it can do completely new things that you never even thought of before.
ChatGPT and a basic marketing plan
If you aren’t quite sure what to do overall with your company, and you’re feeling a bit stagnant. You can ask it to give you marketing ideas. You can ask it for local marketing ideas or digital marketing ideas, or any specification of marketing ideas (how to use the local Little League to promote you better)
Again, you can take sections of it and expand out one you like, or refresh it and get a completely new list.
Unsure of your writing ability?
Let’s take something that’s fairly illegible and turn it into something special.
“I like plants, think they should be in office always, green is nice, make me feel good, I want people understand me better” (so says caveman)
Obviously that’s pretty illiterate, but let’s pop it into ChatGPT and ask it to rewrite it.
Definitely took it to both ends of the spectrum for literacy. The point being that you don’t have to sweat it too much and be afraid of writing, as you can have ChatGPT check you and make you sound as professional as you want.
Some other helpful prompts
Here are a few examples of some other marketing prompts that you can use, just to get you a better feeling of what you can do. We have just kept it simple in this article, but you can expand on these in much more detail to fit what you exactly want.
- “Create a social media post that will increase engagement on our Facebook page.”
- “Write a script for a 30-second video ad for our app.”
- “Generate a list of blog post ideas that will attract more visitors to our website.”
- “Write a script for a podcast episode discussing industry trends and how they relate to our business.”
- “Create a tagline that encapsulates the unique value proposition of our brand.”
- “Write a script for a webinar that will educate our target audience about our products and services.”
- “Generate a list of influencers in our industry who would be great for a collaboration or sponsorship.”
- “Create a catchy and attention-grabbing headline for a landing page that converts visitors into customers.”
In closing
Really, the sky’s the limit. ChatGPT is free for now, so feel free to experiment as much as you can. They are starting a Pro plan, as their servers are getting a little bit overloaded so sometimes it takes you a few tries to get results. There were over a million sign-ups in the first month. The Pro plan is $42 a month and worth every penny. In a few months, they are anticipating GPT4 (ChatGPT is GPT3.5) and we are all waiting in high anticipation of what it can do, because what it can do now is pretty amazing. ChatGPT is amazing and can save money and move any company’s marketing efforts into the stratosphere.
This article has only touched on some of the basics, but future articles will be more tips and tricks and how to get the most out of it, as well as prompts you might not know about.
Let’s all get on the AI bullet train and make some money.
