Throughout a company’s life cycle, the marketing strategy constantly evolves to fulfill the business’s needs.
Part of that process is implementing new and sustainable ways to grow the business.
Growth marketing is a data-driven and structured framework that uses marketing hypothesis, data, and experimentation to develop long-term and deep connections with your customers.
We call it Hypothesis, Experiment, Report, and Analyze. (H.E.R.A)
Growth marketing takes more of a holistic approach to client or customer acquisition and uses data-driven processes to make informed decisions