What is Growth Marketing? Growth marketing is a data-driven approach to marketing that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses […]
Growth marketing and lead generation are two different marketing strategies. Growth marketing is a strategy used to increase the number of users or customers of a product or service, while lead generation is the process of generating leads for a business.