Growth marketing and lead generation are two different marketing strategies. Growth marketing is a strategy used to increase the number of users or customers of a product or service, while lead generation is the process of generating leads for a business.
Growth marketing is a data-driven marketing approach that focuses on identifying and leveraging the critical growth drivers for a business. It is an approach that looks at all aspects of the customer journey, from acquisition to retention, to drive sustainable growth for the business. Unlike traditional marketing, which often focuses on branding and awareness, growth marketing is […]