Tag Archives: Lead Generation

Lead Generation vs Demand Generation and Growth Marketing

Lead generation doesn’t work the same way it used to for direct-to-consumer companies. Particularly in highly transactional markets like mortgage, insurance, home improvement, and real estate. There are a host of reasons for this. Top of the list is that consumers really don’t answer their phones anymore unless they know who the person is that […]

Leads are Seeds

Everyone blames either the market or the leads. Keeping it real! But rarely is it the leads. And down markets sometimes present the best opportunities. Too many people confuse leads, prospects, and sales. A lead is just that, a lead. I don’t care if you do bank rate, free rate, lending tree, Zillow, realtors, divorce […]