Tag Archives: Paid Advertising

Setting Up Offline Conversions

IF YOU ARE RUNNING ANY TYPE OF PAID ADVERTISING AND PARTS OF YOUR CUSTOMER JOURNEY OCCURS OUTSIDE OF YOUR WEBSITE, YOU WANT TO READ THIS!   LET ME EXPLAIN IN TWO WORDS. OFFLINE CONVERSIONS!   Everything now is AI and algorithm-driven, particularly Facebook and Google Ads.   Less emphasis should be placed on 3rd party […]